Network Marketing--11 Ways To Be An Effective Leader

By George Shears - August, 2006

With the advent of many new ways of building a network marketing business completely online, the important personal relationships that traditionally have been a key to success in network marketing have often tended to fall through the cracks. These relationships, however, are just as crucial as they always have been. In fact, they provide the glue that holds a network marketing team together and are highly necessary for its long-term success.

Although there are many advantages of utilizing all of the new hi-tech online resources that are available for quickly building a large business downline, the ongoing success of any network marketing business is still determined in large part by the development and maintenance of high quality relationships among team members. It's especially important for leaders to build a close personal relationship with all of their team members and to guide and mentor them consistently and effectively in achieving success.

Here are 11 important guidelines for doing this effectively:

1. Organize yourself constantly with the conscious awareness that the optimal way to help yourself in this business is to invest yourself skillfully in helping others. The word, "skillfully," as outlined below, is very important.

2. Communicate clearly and strongly to all new members of your team your unconditional positive regard for them from the very outset, along with your belief that they have the potential to achieve a high degree of success in the business. Continue to reinforce this high positive regard and belief on an ongoing basis in every way possible.

3) Contact all new enrollees as soon as possible after they join your team and ensure that they have a clear understanding of the first steps to take in getting started in the business.

4) Make yourself highly available to them, especially during the first few weeks as they "learn the ropes." Invite them to call and/or email you with any questions or problems they encounter and also initiate contact with them by phone and/or through email regularly

5) Provide ongoing specific guidance and also a high degree of reinforcement for all of their achievements and steps toward success, no matter how small they may be.

6) Above all else, model effective leadership skills to them in the recognition that they are likely to do unto the people they sponsor as has been done unto them. A high degree of integrity is of the utmost importance in this regard.

7) During the initial introductory period, emphasize the crucial importance of a high degree of ongoing commitment and coachability and carefully assess the degree to which they each demonstrate these qualities. Carefully assess their level of motivation/commitment and degree of coachability during this "honeymoon period." Thereafter, continue to invest time and energy with each of them in direct proportion to the degree that they demonstrate these key qualities. Above all, do not become "over-responsible" in doing more for them then they are willing to do for themselves.

8) Keep all members of your team up-to-date on any and all new developments in the business and encourage them to participate actively on conference calls and other important business meetings.

9) Provide ongoing skills training, along with inspirational/motivational input in every way possible.

10) Encourage/support them in setting specific personal goals and in tracking their success in achieving these goals.

11) Do everything possible to help them to achieve some early financial success. For most people, this is of key importance in preventing discouragement and in increasing motivation to work harder.

Network Marketers who integrate the best features of online marketing systems with these important leadership principles are likely to increase their level of success massively.

For an outstanding example of just such a system that is simultaneously both hi-tech and hi-touch, please visit my website: http://gshears.payitforward4profits.com.

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Network Marketing--It's Three Deadly Sins And How To Find Salvation From Them Through A Funded Sponsoring Franchise System

Summary

An unfortunate fact about network marketing is that approximately 95% of people who get involved never achieve significant success. This article summarizes the three main reasons for this and also introduces a new network marketing paradigm that can lead to a much higher degree of success and satisfaction.

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Introduction:

If you're a network marketer, there's a 95% probability that you've not yet achieved success in this industry. If, on the other hand, you're currently seeking a network marketing business opportunity, this is statistical fact that is important for you to recognize. Even worse is the dismal fact that this is the approximate percentage of network marketers who will NEVER achieve success in this industry--UNLESS they become aware of what I will refer to here as its three "deadly sins" and find an effective way to avoid them.

The purpose of this article is to help you to become aware of these pervasive pitfalls, how they lead most networkers inevitably to what I refer to, sardonically, as Network Marketing "hell," and--most important of all--to present an alternative approach that can quickly lead to salvation in what I think quite fittingly can be called a "Network Marketing Paradise."

Unfortunately, nearly all network marketers are actively seduced into committing these "deadly sins" for the simple reason that--until very recently--they have provided the ONLY means for achieving success in the network marketing industry. All of them are based on the nearly universal and common-sensical premise in this industry that the ONLY way to succeed is to invest one's personal and financial resources directly, immediately, and one-pointedly into promoting and building one's primary business. As self-validating as this seems, the evidence is now overwhelming that this approach simply doesn't work well for the vast majority of people who enter this industry.
The good news is that there is now a highly effective alternative way to "salvation" for at least a large percentage of those who have fallen into the morass of failure and disillusionment to which this prevailing approach often and unfortunately leads.

The Three Deadly Sins of Network Marketing

The term, "sin," as used here has no moral implications of any kind; rather, it is used in its original sense as translated from the Greek word, hamartia, meaning "to miss the mark" or "to miss the target." Given this amoral definition, here's a list of the three "deadly sins" of traditional network marketing:

1. Spending vast amounts of money, time, and energy in promoting one's business and/or products to prospects who are highly unqualfied. Typically, this starts with one's "warm market"--i.e., one's immediate circle of family and friends. Not uncommonly, in enthusiastically and aggressively trying to recruit these folks, neophyte network marketers often meet with much negativity and create considerable alienation. Not surprisingly, this is a common early source of major disappointment and disillusionment.

2. Spending even greater amounts of money, time, and energy in promoting one's business to the "cold market," either on a face-to-face basis or through calling leads. In working with this market, as is commonly stated in the industry, "it's in the numbers." This means that for every qualified prospect successfully recruited, it's usually necessary to give presentations to large numbers of people who prove NOT to be qualified. So the return on investment here can be--and often is--horrifically low. Also, it requires a tremendous degree of commitment, persistence, and willingness to endure the frustration inherent in this process. Not surprisingly, then, the large majority of people new to the business will run out of money and/or personal endurance before they achieve a signficant degree of success.

3. Failure among those recruited to one's business team to duplicate successfully the method(s) used to recruit them. Since duplication is the sine qua non of ALL network marketing, this is a huge, and often, fatal problem. Although most network marketing companies tout a simple and easy-to-duplicate business plan, only a very small minority of new recruits are actually successful in implementing this duplication. The main reasons for this are as listed above.

A Pathway to Salvation--The Funded Proposal Franchising System

Fortunately, thanks to the rapid evolution of highly sophisticated and effective new forms of internet marketing, an effective means to "salvation" from all of these common failings is now readily available to anyone with internet access and the willingness to learn how to use them. Basically, internet technology has opened the way for a brand new paradigm of network marketing to emerge that not only avoids all of the problems of the traditional approach, but has a number of additional advantages to boot.

One highly effective variant of this new paradigm is called a Funded Proposal Franchising System. One of its unique features is that it utilizes a system of carefully chosen affiliate programs synergistically designed to generate income very quickly. This income is then dedicated, in part, to promoting one's primary network marketing business entirely through internet advertising.

Since this business building system is completely internet-based, it completely eliminates all forms of personal promotion and recruitment. This, in turn, eliminates all of the wasted time and effort that is entailed in the traditional model in trying to recruit large numbers of highly unqualified prospects. In this new paradigm, the business builder works ONLY with people who have established a high degree of qualification and motivation by actually enrolling in his/her business-building system.

One of the main effects of this marked difference is that the business builder's main role is transformed from being that of a personal promoter/recruiter/salesperson into a role that is much more satisfying for most people--namely that of being a supportive mentor/guide who also provides customer service.

An added major advantage of this new approach is that it not only has great appeal to prospective business opportunity seekers--once they understand it--but also to the vast numbers of traditional network marketers who have been floundering in "network marketing hell," as it has been described here.

As someone who has spent a lot of time in this hellish predicament, I can testify that discovering and applying this new paradigm has been, for me, truly like finding the gateway to a paradise.

So whether you are somebody seeking salvation from the "deadly sins" of network marketing, or a business opportunity seeker simply wanting to avoid the high probability of failure that they entail, I highly recommend that you investigate carefully this very attractive new alternative.